Marketing: McDonald’s “Four Bucks is DUMB” billboards
Effective Marketing is an occasional series about uniquely clever, remarkable, or, just plain effective marketing campaigns.
Industry analyst and techno-journalist John Battelle recently presented to McDonald’s on the power of social networking, during which he demonstrated the power of crowdsourcing by asking his Twitter followers to give their feedback on the McDonald’s brand.
My own response was in appreciation of a recent McDonald’s ad campaign—specifically, 140 billboards in Western Washington that poked fun at Starbucks:
Clever advertising during a recession
Perhaps noting that discretion is the better part of valor, Starbucks has chosen not to respond in kind.
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February 5th, 2010 at 9:15 am
well starbucks coffee/espresso is a lot tastier than mc Donalds and as they say you get what you pay for.